When outlining the ongoing strategies for the marketing of our listings and our plan for assisting home buyers, we always consider what the online impact is to the home buyers and home sellers.
For home buyers we provide as much up front information as possible online. We follow up occasionally by email but never by phone (unless requested to do so). Because the average online buyer is months away from buying a home, providing a useful site and maintaining a patient approach is imperative. Doing so has proven to be very effective as buyers will contact us later when the time is right. It's certainly a pattern seen time and time again and a good example is a lady who logged into our site 156 times over a 22 month period before contacting us to represent her this winter.
To home sellers, online marketing is critical because 87% of home buyers are viewing their new home online before buying it. Where do magazines, open houses and a majority of print advertising fit into our marketing plan? They don't. We haven't used those outdated marketing methods in years. Instead we pour our resources into marketing our listings online, where those 87% of home buyers are going to view their next home before buying it. We enjoy explaining our elaborate marketing plan to home sellers and showing them how we generate powerful listing exposure for their homes.
We welcome home buyers and home sellers to contact us today or to contact us in 22 months. When they're ready, we'll be ready to assist them with their Kansas City real estate needs
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